People love to tell me "it's just beer, don't take it so seriously!"
99.9% of the time, these are the first people to cry foul when breweries like North Park Beer Company make a beer that falls far outside the Reinheitsgebot. And to be fair, their "R U AFRAID OF THE HAZY" charcoal glitter beer fits into exactly zero "pure beer" categories.
I get it - it's new and different and super scary. Oh wait, it's just beer, right? I'm vocally pro-glitter beer (for many reasons) and I'm newly pro-charcoal drinks too, so this affront to beer purists everywhere makes me irrationally happy.
"it's a 5.6% New England style Pale Ale brewed with Simcoe, Mosaic, and Citra hops with about 6.5lbs per barrel in the dry hop," according to owner/brewer Kelsey McNair. "There's approximately 0.75 grams of activated charcoal and 0.2 grams of edible glitter in the tincture that we'll be giving out with the beer."
Due to concerns about the possible effects activated charcoal might have on unsuspecting patrons on oral medication, McNair erred on the side of caution. The beer is served as the original "Stay Hazy" with a small container of glittery activated charcoal for each customer to pour themselves. The bartenders also serve each beer with a verbal warning: "If you’ve taken any oral medication within the last hour, activated charcoal can diminish its effects."
The trace amounts of glitter and charcoal, however visually stunning, do nothing to dampen the mouthfeel or flavor of the beer itself. McNair is known for his IPAs, and Stay Hazy is no exception.
"The response has been pretty crazy and polarizing. Purist brewers are scratching their heads as to why I would do such a thing, and I'm sure we'll continue to catch flack for this as time goes on. That's okay though because this is a one night only thing [for Comic Con] and we didn't make this beer for them. There are a lot of people who seem to be super excited about it!" explains McNair.
I'm one of those people. Drink up, nerds.